~ To people, animals and the planet ~ Subjective but essential, we're aspiring to make it easier for you to find and live your kind of kind
~ Being conscious of our impact ~ Endeavouring to understand, find, develop and share ways to make it a more positive one
~ Being transparent in all that we do ~ Engaging openly with all, and embracing innovation for the benefit of all of us and our natural world
We're operating a functioning/aspirational circular business model which means we take the concept of sourcing, designing, waste generation and what happens to a product at the end of its life to a whole new level.
We currently live in Linear Land - the straight line where we have to throw things 'away', but rather ironically there is no 'away'?
We're taking responsibility for the end-of-life of every product we design, make and offer, so that the materials can be re-used, regenerated or returned safely back to the earth - you'll find 'End-of-life' ideas in every product description. For more, check out Our Manifesto and Our Difference.