We believe in a grand future where humans and nature thrive in abundant harmony. We want to live with love and reverence for our sacred selves, all our fellow beings, and our beautiful planet. How? We want to help make sustainable and regenerative living beautiful, accessible, seamless and easy. We want to connect you with nature every day, both inside and outside your homes.

We're doing things differently and we believe Einstein was right when he said 'we cannot solve our problems with the same thinking we used when we created them'. We've created our foundations with our Core Values in mind - to be kind, conscious and open, and we operate a functioning/aspirational circular business model that works to support local communities and economies.

All our products and services are aligned with our Core Values and our Mission and are designed to be kind to the planet and you, use less resources, be reused and minimise waste. We take responsibility for each product's end of life too, and provide 'End-of-life' ideas to help you to execute on a product’s circularity as we work to empower all of us to manage our own impact on our beautiful planet, and make it as positive as we possibly can.

With these foundations we’re progressively bringing together values-aligned local makers, who are hand selected and ethos-aligned (through our Alignment Questionnaire) and products that share our core values to create a marketplace and community that functions with kindness, consciousness and transparency - the dream. For #kindandwilddays, every day.